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M: +61 0424 860 275                E: ptadros@hotmail.com

With over 5 years of experience working in digital media, I’m currently one of Oath’s Digital Writers who create content while improving website traffic for various channels using advanced analytics and compelling new data sets.

Previously, I was a Digital Editor at Wedded Wonderland, where I worked with small businesses to improve their brand through engaging editorial features and social media campaigns.

In 2013, I lived and worked in NYC as an editorial coordinator and entertainment reporter for two years. My work has been featured in Essential Homme Magazine, Kitchens and Bathrooms, Bridesmaids Only, eHarmony, RSVP, Sunrise, The Morning Show and on the Yahoo and Seven network websites.

KEY SKILLS

  • SEO
  • Adobe InDesign
  • Online/Print Media
  • WordPress
  • Adobe PhotoShop
  • Facebook Ads Manager
  • Google Analytics
  • Microsoft Office
  • Social Media (Facebook, Pinterest)

WORK HISTORY

YAHOO7, Sydney, Australia

Jul 2017 – December 2018

Digital Writer

Yahoo! keeps people connected to what matters most to them as they perform their daily routines across news, sports, entertainment, lifestyle and finance.

Responsibilities:

  • Managing, sourcing, and creating accurate and engaging articles, videos and social content for Yahoo Entertainment, Sunrise, The Morning Show and The Daily Edition.
  • Re-branding, launching and managing a new entertainment website – TV Buzz.
  • Collaborating with SEO team to optimise and implement overall digital marketing campaigns.
  • Working with global editorial teams and cross-functional teams to progress towards various content objectives, both internationally and for Australia.
  • Building relationships between marketing teams, public relations and graphic designers.
  • Interviewing Australian and International talent and creating video and article content in relation to upcoming shows and films.

Achievements:

  • Winning the company award after employed three months for tripling online traffic and creating a new content strategy for the TV Buzz website and social page.
  • Improving analytic views from 32,000pv to 210,000pv per week in 2 months.

WEDDED WONDERLAND PUBLICATIONS, Sydney, Australia

December 2016 – July 2017

Digital Content Editor

Wedded Wonderland is an Australian digital publication specialising in wedding events and fashion.

Responsibilities:

  • A solid understanding of SEO and using strong keyword titles to engage daily traffic.
  • Updating the Wedded Wonderland Facebook and Pinterest page with new images and posts.
  • Assisting with research, image requests for editorial stories and styling magazine photoshoots.
  • Writing 290+ quality online content for the website regarding weddings, celebrities and fashion in WordPress.
  • Proficient in all Office programmes like MS Word, Excel and Adobe Photoshop and InDesign.
  • Daily monitoring of website trafficking using Google Analytics and increasing monthly page views by 23%.

UNIVERSAL MAGAZINES, Sydney, Australia

October 2014 – January 2015

Editorial Coordinator (Kitchens and Bathrooms Magazine)

Universal Magazines is an Australian publication facility specialising in producing contemporary magazine features including bridal, fashion, home and automatics.

Responsibilities:

  • Providing key administrative support to the editorial team.
  • Writing dynamic and enticing marketing emails and responding to magazine enquiries.
  • Assisting with research and image requests for editorial stories.
  • Writing 15+ quality online and print content for websites, magazines and social media.

ESSENTIAL HOMME MAGAZINE, New York City

April 2013 – November 2013

Editorial Coordinator

Essential Homme is a men’s fashion related magazine specialising in event reviews, luxury clothing and grooming.

Responsibilities:

  • Providing key administrative support to the editorial team and writing dynamic and enticing marketing emails.
  • Organising and managing a library of magazines and books and responding to magazine enquiries including artist promotions, advertising queries and subscription requests.
  • Assisting with research, image requests for editorial stories and styling magazine photoshoots.
  • Receiving, distributing and replying to post and email correspondence.
  • Recording and transcribing interviews.
  • Writing 15+ quality content for websites, magazines and social media platforms.

ERICA VAIN LLC AGENCY, New York City

May 2013 – January 2014

Online Journalist/Editor

Erica Vain is an online entertainment magazine specialising in celebrity gossip, fashion and information regarding health, beauty and technology.

Responsibilities:

  • Providing newsworthy ideas with the editorial team in daily online meetings.
  • Writing quality 70+ online content in relation to Entertainment, Fashion and Lifestyle using WordPress.
  • Attending events and recording/transcribing interviews.

THE ARCHDIOCESE OF SYDNEY, Australia

September 2011 – November 2011

Social Media Coordinator (Intern)

The Archdiocese of Sydney is a Catholic news publication specialising in producing Catholic related news and interviews around the world.

Responsibilities:

  • Managing, updating and coordinating social media and content campaigns.
  • Recording and transcribing phone interviews.
  • Researching and editing articles on http://www.xt3.com.

EDUCATION AND QUALIFICATIONS

2009 – 2013    The University of Notre Dame, Sydney (Bachelor of Arts)

Major: Politics and Journalism

Minor: English Literature and Communications